Home Based Business Marketing Tip – The Top 4 Things to Not Do

Home Based Businesses can be wildly successful, and can be a fantastic way to earn a great income from the comfort of your own home. The statistic that approximately 94% of these ventures fail, however, can make it seem as though these are risky and ill-advised ventures.

Not true! The reason that so many of these businesses fail, is that people don’t know how or are given really bad advice on how to grow these businesses. Home based business marketing is not difficult once you learn how to do it the right way. Much of the advice being given on how to market a home based business is unfortunately completely ineffective, often costly, and in almost all cases a one way ticket to failure.

Here are five of the most often home business marketing strategies that you want to avoid at all costs. They rarely if ever work. The only thing they will effectively do is drain your bank account and run your home based business into the ground.

All You Need Is Your “Warm Market”: It’s fine and dandy to reach out to your warm market — your friends, family, dentist, neighbors and co-workers — but the idea is to keep your business growing! How in the world can you build a big business by calling your mother and that neighbor you pass once every few months? This is a slow and inefficient way of building what has the potential to be a pretty small sized business.
Stuff And More Stuff: Most home based business marketing techniques are learned from the businesses being marketed. So what do virtually every one of these companies encourage you to do? BUY lots of materials — from pamphlets to CDs to business cards to posters to samples. They tell you that if you hand all this stuff out, that people will get excited to get into your business. Not only are these materials extremely ineffective, but they will make your cost per “lead” be HUGE. Why would a company recommend such an ineffective marketing technique? If you never bring even one person into the business, the company has already profited plenty off of all of the material you already bought! There are far more effective and cost efficient home based business marketing techniques!
Letting Your Upline “Help”: Many times, new home based business owners will be offered help from their upline in the form of letting their upline speak directly (usually via 3-way calls) with new leads. While it initially might seem great to have someone help you while you’re learning, this is a colossal mistake. One of the most important parts of effective home based business marketing is to position yourself as an expert whatever you are selling. By letting your upline “help” you and speak with your prospects, you are telling those prospects that you are NOT an expert. This is exactly the opposite of what you want. You will sabotage yourself by doing this every time.
Traveling To Run Your Business: Many network marketing companies will encourage you to set up meetings all over the place — at hotels, other people’s homes, restaurants and who knows where else — to build your business. This is a bad home based business marketing strategy for a couple reasons. For one, and I don’t know about you, but I started a home based business to be able to work from HOME. So it is impractical and undesirable to have to travel to run a home based business. Not only that, but is another costly way to market. By the time you rent hotel rooms and pick up lunches for everyone, you could easily end up spending way more than you are bring in.

Free Home Based Business Leads – Are You Getting Them?

Free home based business leads. Every online marketer knows you gotta have them, particularly when you’re just getting started and especially if you don’t have an endless supply of money for marketing your home based business. But what’s the best way to find them? Ah…that’s the question every online affiliate or mlm business owner desires the answer to. Do you have the answer to that question? If not, or you just want to pick up some extra tips, than this article is for you.

In reality, there are quite a few effective methods for generating free home based business leads at the time of this writing, so I’m going to share a few with you here. But keep in mind, when it comes to attracting home based business leads on the internet, the rules of the mlm lead generation game are always changing, and sometimes they change fast. That’s just the nature of the internet…constantly new and better methods being developed all the time.

That leads me to your mlm lead generation system that you are currently using. You are using one, right? Your best bet for being able to stay in the game until you create that incredible mlm income is to use a system that instructs you on how to consistently generate free home based business leads that come to you, how to turn those targeted leads into prospects, how to monetize those prospects with your system’s funded proposals, and then lastly, how to get a percentage of those prospects to ask you about your online mlm business.

As I previously mentioned, things change quickly on the internet, so mlm lead generation strategies that work really well today may not be as effective a few months from now because so many people are using them. That’s why it’s so very critical that the mlm lead generation system you use constantly provides you with training on the newest cutting edge strategies to keep your free home based business leads coming in on an ever increasing basis.

Keeping that in mind, here are some of those strategies to begin generating home based business leads right away. You’re most likely familiar with some, if not all of these techniques, because a lot of folks are successfully using them. However, there are “tricks” and techniques you can use that will provide you with an advantage, but I’m afraid that would involve a lot more room than we have here right now. So here are the basics of a few of those strategies.

Blogging. Blogging has been around for quite a while now, but done right, it is a great way to develop your reputation as an authority on your niche so that people will be drawn to you. The system you use should provide you with step by step instructions on how to get started with your own blog, how to incorporate your system’s funded proposals into it, and how to effectively promote it. This is not the fastest way to start generating free home based business leads, but using it with and promoting it with additional lead generating techniques is a great way to brand yourself as a leader (which people are attracted to) and is great for the long haul too. Google loves good content blogs! Just make sure you are providing lots of valuable niche specific, keyword optimized info on your blog and not creating a huge blatant sales page.
Article Marketing. Article marketing is a terrific way to generate lots of free highly targeted leads. The more keyword optimized articles you write on your best niche topics, the more exposure you will enjoy. If you create articles that provide valuable content for your readers and use the author bio to point them back to your content-rich blog, you can generate lots of free home based business leads for years to come.
Social Media Sites. Social media sites like Twitter, MySpace and Facebook provide a fabulous way to connect with millions of people online. However, there is a correct way and an incorrect way to use them. The mlm lead generation system you use should provide training on how to effectively use these sites to build relationships and network with other like minded people. This is an excellent free resource for generating home based business leads that everyone should be using.
Video Marketing. Video marketing is an extremely valuable asset to add to your mlm lead generation arsenal. It’s simple and yet highly effective, and is a method that can generate free home based business leads very rapidly. Your system should provide training on the most effective ways to use video marketing to promote your blog, your articles, and well, simply put, You. If you’re not making use of video in your marketing, you may be losing out on the 6 out of every 10 people online that are watching video!
Pay-Per Click Advertising. PPC is probably one of the most effective mlm lead generation strategies on the entire internet at present, but I left it for last because you must have a marketing budget that will last several months to truly use this effectively. Most people starting out in internet marketing don’t have the money for this. However, once your funded proposals start generating some consistent income, I would highly endorse utilizing this method. Your system should provide training on how to use PPC the right way, and when you do, it can literally begin generating free home based business leads in a matter of hours of writing your ads!
Now this is in no way a comprehensive list for generating home based business leads, but it offers an excellent place to start. Forum posting, niche-related blog posting, etc. are a couple more ways you can get backlinks to your blog and increase your search engine ranking. The list goes on…

How To Define Digital Marketing Goals For Your Brand

Digital marketing is an essential method to create an online presence. It involves creating different techniques and tactics that can help connect with your audience and showcase capabilities. The strategy also involves measuring data and analytics to support decision making. The following suggestions can help you establish and define marketing objectives for your brand.

Identifying Brand Objectives

Before reaching out and engaging with your prospects, brands should first examine their objectives. It is best to establish your company’s mission and explore how digital marketing aligns with the goal. Asking questions would help encourage analysis and help assess the relevance of developing an online presence. Having information on these points is beneficial and serves as the foundation for your brand. Should you struggle with finding alignment, you can always consult with a digital marketing agency Massachusetts to offer expert advice.

Manage Resources

Digital marketing also involves managing resources effectively. It involves continuously analyzing your marketing resources to determine improvements. A budget is a form of resource that can help improve your connection with prospects. Make sure to ascertain and allocate a portion of your budget to address promotional strategies. Digital marketing channels are another valuable resource. Your ability to achieve results for promotion can determine whether you need to keep or explore other options available.

Establishing KPIs and Measurement

A digital marketing agency Massachusetts will tell you the role of key performance indicators (KPIs). The term refers to the objectives necessary to pursue digital marketing. KPIs determine ways to apply your brand objectives and apply ideas to meet the needs of your brand. For a KPI to become effective, you also need to find ways to analyze data. You should have analytics to track the performance of your goals and determine strategies to adjust to these realities. Note that your KPI can change depending on your situation so make sure to review these goals accordingly.

Facilitate Engagement

Digital marketing involves creating opportunities to engage with current and prospect clients. Brands need to make sure that they communicate with people. These different engagement strategies can shape responses and influence specific actions. That is why it is crucial to establish preliminary goals so you can determine the type of interaction necessary. More importantly, you drive customers to share ideas that can further benefit your brand.

Retention Strategies

Finally, you should have retention strategies in place. The approach features allocating resources making customers engaged and happy. Since they already engaged business with you in the past, they are easier to retain compared to others. That is why your digital marketing approach should also focus on methods to promote brand loyalty. Examples of these include offering loyalty programs and providing quality and relevant content to email lists.

The Bottom Line

Overall, digital marketing plays a vital role in helping brands establish an online presence. The suggestions above are some ways for new and existing businesses to connect with their target customers. It is essential to create goals, measure data through analytics, and create ways to modify goals to match the needs of your target market.

How to Make Money Investing in Australian Coins

Collecting coins can be a very lucrative form of investment, with Australia providing the best performers. However, you need to know how to make money with Australian coins.

Coins, like other forms of investments, only return a profit only when they are sold, but unlike other areas such as real estate, they do not incur any costs during their ownership. Also, their size means that you don’t have to worry about dragging bulky assets around; you can carry a considerable amount hassle free.

Similar to other currencies, some coins are more valuable than others, so if you want to view Australian coins as more than just a collection, you will need to know what coins to go for.

The most valuable coins Australia has produced have generally been the pre-decimal Commonwealth coins. These were minted between 1910 and 1964. A notable exception is the 1930 Australian penny. This is a very rare coin and as such, if in excellent condition can reach prices of up to $200,000. Even less than perfect copies can reach five figure sums.

Other coins to look out for are the 1855, 1856 and 1858 Sovereigns; the shilling minted in 1933, the 1925 penny and the 1923 halfpenny. These can reach prices of over $5,000. The tricks to finding these valuable coins at low prices and then reselling them for a profit is a lot easier than you think. These tricks or techniques, if put into practice properly, can turn your hobby into a lucrative business.

Australia have not stopped minting valuable coins, they are still producing them. For example, there is the Kangaroo coin, which is produced every year and can be up to 99% gold. They are legal tender but are unique in that few Australian coins are produced from bullion.

Kookaburra coins made from silver are produced annually with a different design every year. Like the Kangaroo coins they are legal tender and are minted to a very high standard. Knowing how to make money with Australian coins isn’t very difficult and if chosen wisely can be a very lucrative way of making a profit.

Free Ads for Small Businesses During COVID-19

Amidst this pandemic many people got the opportunity to help out and do what they need for their community. A lot of us got to connect with our communities in new ways. In Boston small businesses have lost a significant amount of foot traffic.

“There’s people DoorDashing and post-mating half the stuff they usually buy” – owner of Symphony Mart on Boylston St. in Fenway.

Convenience stores are losing foot traffic at the rates they’ve never seen.

“Who’s buying diamonds during the pandemic? Not a lot of people” – owner of Boston jewels, Maury and his wife (have been operating over 20 years).
This is another brick and mortar store that was advertised by this small marketing agency in Downtown Boston.

When I was reaching out to the founder of Oakland Trust Marketing Company, I told him I was an aspiring journalist interested in their methods. He responded to me with a phrase that I may not be allowed to re write on here. I explained to him that I’m not here to complain about anything, just to learn. Finally he agreed to give a statement although he asked not to be named, he wanted the world to take away one thing;
“Connecting customers with quality products is all I know how to do, I was doing it before the pandemic and We’re doing it even more now. This is the time when people need you to shop, we spent our money like crazy before the pandemic and now all of a sudden we know how to budget. Buy your candy bar you deserve it! Have been looking for a sign from god to pull the trigger on a Beautiful argument solving necklace for your significant other, now you have it.” – Founder of Oakland Trust Marketing Company.

I get the sense that maybe he was trying a bit too hard on the sell there in our conversation, but at the same time I sort of appreciate the effort just because I know that’s what this young kid is doing while running around Boston promoting these stores. He’s always on the sell and always making sure you know where to go. I wouldn’t want to have a long nice relaxing dinner with the guy but I’d definitely want him pushing whatever I think of in the future. If I was going to make a start up I’d definitely consider their designs and slogans. After looking into them I was fascinated by the way they incorporated actual features unique to these stores within the ad. The ads didn’t look tacky, they were tacky don’t get me wrong, because they are ads and almost all ads are tacky when you know they are trying to sell. This was a different style of tacky, I hadn’t seen it before. I didn’t know how to rate it, how to judge it, I didn’t even know what to say about it, but here I am 73 hours later writing about it.

How to Manage Your Business While Traveling

Whether it’s following up on work, assigning tasks, checking on your business mail, or just replying to customers, it can all be done from your phone. As a matter of fact, almost anything can get done online, through your phone today.

Yes, it’s that simple. But don’t go running home or rushing off to your next vacation destination just yet! We need to establish how you can get all this done and more without being at the office. Keep reading to find out the key factors you need to consider when managing your business while traveling or being away.

Key Factors to remotely managing your business:

Conduct Regular Meetings:

Everyone doesn’t need to be huddled up in the conference room to conduct a good meeting; you can get remote employees, freelancers, and employees at the office all in the same meeting with just an internet connection.

Now meeting on a daily or even weekly basis can be difficult while you’re traveling because you’re mostly busy and have other things to address. However, meeting with the managers weekly or bi-weekly will reassure your presence in the office and confirm your supervision on all business matters.

You can easily conduct meetings through Skype or Google Hangouts where everyone can see each other and even share files if needed. You can also use Google Slides for presentations or Team Viewer to share your computer screen with everyone for demonstration.

Be sure to regularly interact with your employees no matter where you are and build close relations with them that can evolve into trust. If this is accomplished, you’ll never need to worry about business when you’re away.

Follow-up on Work Progress & Hours:

You being away from the office should never mean work doesn’t get done or is on pause. Technology created a solution for slacking or lazy employees, time tracking software. This type of software allows you to track employees working hours so you will always be updated with who came late or who worked overtime.

Employees will be able to track their shifts, breaks, and leave notes on their work progress.

There are many types of time tracking software, some are essentially focused on tracking working hours like ClockIn Portal that generate timesheets and can be integrated with payroll systems.

Others include a project management feature like Zoho Projects where you can share projects, assign tasks, and follow-up on tasks.

You can also use essential project management software like Basecamp or Asana that mainly focus on getting work done efficiently. Project management software allows you to assign tasks, update them with comments, set deadlines, add attachments, and eventually mark them as complete. With a straightforward tracking method of working hours and work progress, employees will feel obligated to stay focused and get things done faster.

Handle Business Mail Instantly:

While traveling, your mail is something you mustn’t forget about. Neglecting your mail for even a few days can lead to problems. Unattended mail can be important contracts from clients, documents from partners or investors, or feedback from your customers.

With a virtual mailbox, you can take your mail with you wherever you go.

A virtual mailbox is a mailbox that you can access online and handle your mail. The options vary from shredding any document or forwarding packages to opening, archiving, or downloading mail in just a few minutes. Your mail is delivered to secure mail facilities where the envelope is scanned and uploaded to your cloud-based mailbox for you to control.

So not only is it remote access to your important mail, but it eliminates the need for a mailroom! This means lesser paper storage, no mail operators, and faster mail operations, a win-win for you and your pocket.

Coworking Spaces for Business Travelers

Travelling is a very basic component of every business institution. Meeting with the partners and remote coworkers every now and then is crucial to intensify the growth of the business. Generally, the business executives prefer meetings in person. For countless reasons you may have to travel to different cities or countries and host business meetings.

However, the work ethics has changed significantly in the world, making things more digitalized but there are not enough ideas in the world that can put an end to business travelling. While hotel conference rooms are always a pick for the business travellers, the meetings can also be held in the coworking spaces.

Hotel conference rooms charge immensely to arrange meetings. And since these meetings are quite frequent, you always look for an outlet that can save you some money. So today, we will be discussing some of the choices that you have to hold meetings or presentation for your business-

Business Centers- To begin with, we would like to introduce Business Centers as your initial choice of holding business meetings. This alternative does not require any former investment. The presentation rooms and business meeting rooms are rented on hourly basis or for days. You can rent the room as per your needs. Most of these places are equipped with internet, printers, workstations, meeting tables in different sitting capacities, projectors, etc. The Business Centers are designed to give you real-life office experience on a remote location.

Business Hotels- As we were discussing earlier, Business Hotels is the common-most choice of every business traveller to host business meetings. These hotels usually have meeting rooms, classrooms, private office, individual desks etc. The ambience is amazing and you can also quickly arrange lunch for the clients. The Business Hotels are usually equipped with all the major amenities that you may need to hold meetings. The rent however is a troublesome element. You will find business hotels to charge massively for the services delivered. You can rent it for hours or days, as per your needs. Of course, you can also stay at the same hotel and make arrangements for the meeting.

Coworking Spaces- One of the most pragmatic option that is available on an affordable rate are the coworking spaces. Coworking spaces are still creating their market as not many business people know about it. These offices are available at low prices and can be rented for hours or days. They have fine suitable for different kinds of professionals. The amenities that you get at coworking spaces are internet, projectors, meeting rooms, etc. You can also conduct meetings in the dedicated coworking places and meet new people. This will also help you to connect with professionals that may help you with your business as well. It is a perfect choice for the professionals with budget constraint.

How To Show Your Business Authenticity In Your Content

To get started creating authentic content, you’ll want to define your ideal customer and know what is important to share with them to lead them through your funnels – in a way that matches their intent based on where they are in their buying cycle.

Share Your Stories

But you need to know what stories to share. When you really understand who your audience is, and what they need to know based on where they are in their buying cycle, it’s easy to choose which stories to share. And the more you can share with your audience, the better. When you share and relate with them, they’re going to see your authenticity shining through as it relates to them.

Be Transparent

Okay, you want to be transparent. But first you need to decide how transparent, then stick to that. Makes sure the transparency you’re using matches the need of the customer. For example, if you are claiming to make $100K a year, why don’t you show them? If you’re just saying you can make money, that’s different. But if you state a number, it’s important to also be willing to show the proof.

Engage More

A great way to create content is through engagement. For example, if you have Facebook groups that you like to go to, are you using them in a manner that is authentic with what you want to achieve? Do you answer questions openly or do you ask them to PM you? It’s probably better to talk about some things openly even if they are a problem or complaint. This is going to make you even more transparent and authentic to your followers.

Tell Customer Stories

One way to use content to show authenticity is to collect and share your customers’ success stories. This is a great way to show what is working to the rest of your audience. They love to read stories and connect with people who are already your customers. You can do this in a blog post, on social media, or via live interviews using Facebook Live or Zoom.us.

Be Consistent on All Channels

Today, marketing in a multichannel environment is expected. You’re going to need to market online and offline and in various channels in both environments. Then you need to be consistent. Consistency is much easier if you’re already being authentic to your brand and yourself.

Use Different Formats

Content marketing requires that you use a lot of different formats of content, much of which you can repurpose. For example, if you interview a satisfied customer via Facebook Live or Zoom, you can turn that interview into a blog post as well. Then you can even use that interview in a book as an example. Plus, you can pull quotes from the interview to make memes.

When you learn to match the content to your customer’s buying cycle, using authentic forms of content from yourself, users, and others who contribute content to your industry or niche, you’re going to find that it’s easier to create content for your audience. This is because you know that you’re being true to your brand and yourself.

Defining Marketing Objectives and How They Relate to the Business

Various types of products and services have various marketing objectives due to the nature of their trade. Objectives are best defined in a marketing plan which details exactly how the company can benefit if it takes on projected sales and marketing activities. The plan highlights the marketing mix, its budget, and how the business will expand in a specific period.

Marketing communication has channels that deliver your business message to the large masses. These days, companies use both print media and electronic media in their marketing mix. They like to take part in events and put up kiosks in various busy spots of the city for product testing as well. If the objective is to reach large masses you can create TV ads. To engage users online companies create websites and use questionnaires for new product development, learn more about consumer behavior, their likes and dislikes.

Reinforcement is the main element of integrated marketing communication as it ensures all elements of a result-driven campaign work cohesively to achieve objectives. For brand awareness five elements are most important as follows:

Personal Selling
Advertising
Sales Promotion
Direct Marketing
Publicity

A promotional mix works like a combination of options and the options that suit the trade best are always part of a marketing mix. If you are a local restaurant there is no need to advertise on TV. All you need is sales promotions, websites, and direct marketing through food delivery companies. For an FMCG TV ads are essential when you have a lot of competitors. FMCGs try to make sales using all types of channels. So objectives of the marketing communications (MC) depend on the type of business you are in.

The importance of integration

Integration is important for consistency. For example, if the brand logo appears different on the packaging than what is displayed on the website it gives off a very bad impression. Uniformity gives you a clean brand image that is more trustworthy. The corporate identity has to be maintained at all times. The look and style of your brand need not change across the various channels. Your brand message has to be consistent for corporate reasons. The target audience will take actions you want them to if you have a consistent message across many platforms. For this reason, the brand, the agencies, media, channel members, and the MC support services all need to work together to ensure they are on the same page. This prevents clutter which is damaging for the company image.

Role of marketing communications in promoting and developing brands

Promoting and developing brands requires work on graphics. When you have attractive graphics the brand name will be well recalled as the mind likes to retain eye-catchy graphics. When you have the effectual graphics for your advertising and publicity you are ready to promote a brand. The logo is a vital element of the brand as it distinguishes you from others. It can be revamped when the market trends change. Brands are best developed using the right IMC strategy so they can find consumers in the large target market and this requires research. After that, we can build a brand using a marketing mix for IMC. It helps with customer retention and getting new customers. By building brand equity brands can survive n the market. Product information that consumers get leads to making informed decisions about making purchases.

A business message gives the target market awareness about who you are and the benefits you have to offer. By using events at expositions or interacting with consumers online at websites or social media sites we can build associations with the consumers. When we have a large following the perception of the brand in the market will be positive. More prospects will trust us and try it. From the experience they get online and from the product use, they will be loyal.